How a Coworking Space Can Turbocharge Freelancer Branding Efforts

A coworking space is a virtual office space shared by groups of independent freelancers. Utilizing a virtual office gives freelance professionals an instant branding boost. Coworking spaces free freelancers from the high cost of renting and equipping independent office spaces.

What is Coworking & What are the Benefits?

This fall sees the official opening of The Ranch Office in Houston. However, The Ranch is a little different from neighboring offices occupied by top Houston designers and automotive insurers. This is because The Ranch Office is Houston’s hottest new coworking space.

Busy Ranch yes people don’t populate office desks and conference rooms. Instead, every inch of The Ranch is at the disposal of Houstons vibrant freelancer community.

Coworking & Virtual Office Benefits

Gone are the days of freelancers sitting behind dusty typewriters preparing submissions for Readers Digest.

As of 2018, almost 50% of millennial workers freelance professionally. Moreover, according to freelance marketplace UpWork, freelancers are set to become a workforce majority in the United States by 2025. There is just one problem.

• Freelance clients increasingly prefer to work with individuals backed by a bonafide business address
• Office set up costs are prohibitive for many freelancers
• Working as a freelancer can also be socially and emotionally isolating

Coworking spaces like The Ranch, therefore, strive to offer freelancers a solution to each of the above concerns.

Coworking Spaces Boost Brand Visibility & Trust

Affordable coworking spaces like The Ranch, provide individuals and startups with a real-world business address. The result is an instant image boost. However, specialty coworking and virtual office spaces like The Ranch, also go one step further.

• In Houston, Ranch Office users can take advantage of for-purpose conference rooms
• High-speed internet and basic IT infrastructure costs (copy, printing, etc) are bundled into monthly price plans
• Coworking space areas can also host private events and freelancer exhibitions

Increased Productivity Benefits

Being a freelancer is hard. Individuals have to manage their workflow, client accounts, and product marketing 24/7. Thankfully, for-purpose co-working spaces alleviate some of these stresses. Specifically, by allowing freelancers to settle into a daily routine in a real-world office. 

Coworking Networking Benefits

As a freelancer, it can be easy to start living life exclusively via social media. Thankfully, coworking changes this by providing a one of a kind opportunity to network with other freelancers face to face. At the same time, freelancers can also build more meaningful client relationships. Specifically, by scheduling appointments and meeting with real-world clients in person.

Freelancer Bottom Line Benefits

Working from home can be rewarding. However, homeworking also has several limitations. Coworking spaces like The Ranch, therefore, allow freelancers to benefit from access to a centrally located real office. All without having to sign high-cost long-term lease agreements with regular office space providers.

Work From Anywhere

For those freelancers who starting a freelance business, that does decide to take their brand to the next level, coworking doesn’t have to come at the expense of surrendering their mobility. At present, coworking spaces can be found everywhere from the Azores to the furthest reaches of the Australian Outback. The only question, in this case, is where would you like to work today?

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